Job Description

Job Description

Responsible for directing and managing all aspects of Lowe’s and Orgill within the retail channel, with a primary focus on driving profitable growth and market share for Genie garage door openers. This includes developing and maintaining strategic relationships with key individuals, executing joint business plans, and ensuring the successful positioning and promotion of Genie products within retail environments. The Director will coordinate cross-functional initiatives to maximize sales opportunities and enhance brand visibility for both Genie the marketplace. 

Qualitications

• Minimum of 7 years sales and sales management / marketing experience in consumer durable goods, preferably electrical / mechanical consumer goods
• Knowledge of manufacturing environment and sales organizations with multiple channels/products/customers of distribution
• Knowledge of processes related to sales, brand marketing, market research, sales training, and field communications  
• Computer literate in MS Office products
• Excellent written and oral presentation skills – for both internal groups as well as clients and trade groups/ seminars
• Good problem-solving skills
• Action and results oriented

Education Requirements

• Bachelor's degree preferably in Marketing, or Business 

Physical/Work Environment Requirements

• Normal office environment/ Home Office
• Moderate travel – 20-30%
• Location: within 60 minutes of Mooresville, NC 

• Lead all sales activities with Lowe’s, providing profitable opportunities for Genie  
• Lead all key Lowe’s initiatives within Genie (sales, marketing, distribution, ecommerce, etc.).
• Lead and manage MET service programs ensuring Genie get the proper exposure and positioning in stores, promotional materials are displayed correctly, and P.O.P is implemented.
• Develop, lead, communicate, and implement an annual sales/business plan for Lowe’s that drives profitable growth and aligns Genie and doors with our customers' strategies.
• Work closely with the Product marketing team to develop and launch new products and line extensions for Genie that drive profitable growth.
• Provide competitive intelligence on a regular basis, being the “in the field” expert on key customer personnel and product launches for Genie.

Working with the channel managers, develop and present a monthly unit and dollar forecast for Genie and with insights into share gains/losses. Active participant in the SIOP process.

• Work cross functionally with all Wayne Dalton stakeholders in the Lowe’s business – WDSC, WDSS, Engineering, Product Mgt, Manufacturing plants and IT 

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