Job Description

Job Description

Job Description

About Us:

For 75 years, Garrett has been handcrafting small batches of gourmet popcorn in copper kettles, using secret family recipes handed across generations. Featuring premium quality ingredients, and a proprietary blend of hot-air popped kernels – Garrett fans rave about Chicago’s “true original” gourmet popcorn. Whether visiting one of our Shops, ordering from our ecommerce kitchen, or finding a bag in the snack aisle at your local grocery store – we’re ready to share the Handcrafted Happiness®!

About the position:

Garrett is looking for a creative and collaborative Digital Content Manager, who will support content marketing strategies to drive growth of our e-commerce site, garrettpopcorn.com. In this role, you’ll work closely with the marketing and e-commerce teams to craft compelling content across digital channels and execute CRM marketing campaigns that drive engagement and growth.

Key Responsibilities

Content Development

• Write and edit high-quality, engaging copy for web and CRM channels, including web, email, SMS, paid search, and paid social campaigns.
• Translate creative briefs and marketing objectives into digital-first messaging that aligns with campaign, product, and channel goals.
• Collaborate on concepting and content planning for product launches, social campaigns, and lifecycle journeys.
• Research trends, identify opportunities, and implement content recommendations to enhance SEO performance.
• Partner with the e-commerce team to ensure SEO best practices are applied across web content.
• Recommend updates to website architecture, content, internal linking, and other elements to optimize SEO.
• Track, analyze, and report on SEO performance, providing actionable insights to improve results.

CRM Marketing

· Build, schedule, and manage campaigns within Klaviyo across email and SMS channels.

· Help develop and maintain automated flows and audience segmentation to deliver personalized experiences.

· Monitor and optimize campaign performance, including open rate, click-through rate, revenue, unsubscribes, and deliverability.

· Continuously optimize email & SMS content, timing, and targeting based on performance insights.

· Stay up to date on e-commerce and lifecycle marketing trends, identifying new opportunities to drive growth.

Qualifications

• Bachelor’s degree in marketing or directly related field
• 2-4 years of professional experience in copywriting with writing examples
• 1+ years of experience with Klaviyo or similar email platforms
• 1+ years of SEO experience
• Excellent writing skills with an understanding of a brand voice

What we’re looking for:

• Creative, proactive, and detail-oriented
• Comfortable owning projects from idea to execution
• Committed to learning new skills and platforms
• Tech savvy with knowledge of current online tools and marketing trends, including SEO
• Familiarity with project management or ticketing systems a plus (eg. Jira)
• Familiarity with Microsoft Office applications a plus (eg. Excel, MS Teams, Powerpoint)

Compensation

The anticipated salary range for this position is $80,000 to $95,000. The actual salary offer will carefully consider a few factors, including your job-related knowledge, skills, qualifications and experience.  Benefits include Medical, Dental, Vision Insurance; Employer paid Short- and Long-Term Disability Insurance; Employer paid life insurance and eligibility to participate in the company 401(k) plan with annual discretionary match.   This position is eligible for the Garrett Hybrid and/or Remote Work Arrangement.

At Garrett Popcorn Shops, we've maintained our dedication to fresh, delicious Popcorn since we first opened at 10 West Madison Street in Chicago. We continue to use only the highest quality ingredients from local producers as we handcraft our gourmet Popcorn in old-fashioned copper kettles. We strive to deliver the same Popcorn today that customers first talked about in 1949.

Company Description

At Garrett Popcorn Shops, we've maintained our dedication to fresh, delicious Popcorn since we first opened at 10 West Madison Street in Chicago. We continue to use only the highest quality ingredients from local producers as we handcraft our gourmet Popcorn in old-fashioned copper kettles. We strive to deliver the same Popcorn today that customers first talked about in 1949.

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