Job Description
Job Description The Digital Content Manager leads the daily newsgathering strategy and digital publishing efforts across platforms. This role oversees the assignment desk, manages breaking news coverage, and drives the station's digital content strategy to ensure fast, accurate, and engaging storytelling on broadcast, web, mobile, and social platforms. This position requires a strong newsroom leader who thrives in a fast-paced environment, excels at multi-platform execution, and can align editorial priorities with audience growth and revenue goals.
Assignment desk: - Oversee daily operations of the assignment desk, including story development, logistics, and resource allocation.
- Manage breaking news coverage from initial tip through multi-platform execution.
- Supervise assignment editors, desk assistants, and digital producers.
- Coordinate field crews, reporters, photographers, and live units.
- Maintain strong relationships with law enforcement, public agencies, and community sources.
- Lead daily editorial meetings and contribute to long-term coverage planning.
- Ensure newsroom workflows maximize efficiency and urgency.
Digital EP: - Develop and execute a comprehensive digital content strategy aligned with newsroom priorities.
- Oversee website, app, and social media publishing.
- Ensure timely posting of breaking news with continuous updates.
- Optimize headlines, SEO, push alerts, and social copy for engagement and discoverability.
- Monitor analytics to inform content decisions and audience growth strategies.
- Lead digital-first storytelling initiatives, including video, live streams, and emerging platforms.
- Ensure all content meets journalistic standards and brand voice.
- Hire, train, and mentor assignment desk and digital team members.
- Conduct performance evaluations and set measurable goals.
- Develop training programs focused on breaking news, SEO, analytics, and digital best practices.
- Foster a culture of urgency, innovation, accountability, and teamwork.
Qualifications: - Newsroom experience, ideally leadership at the assignment desk/digital team
- Strong news judgement and breaking news experience
- Proven success managing multi-platform content strategies.
- Deep understanding of SEO, social media algorithms, and audience analytics tools.
- Experience with CMS platforms, publishing workflows, and live streaming tools.
- Excellent communication, organizational, and decision-making skills.
- Ability to work flexible hours, including nights and weekends as news demands.
Preferred skills: - Experience in a fast-paced local television newsroom.
- Knowledge of digital monetization strategies.
- Crisis management and emergency coverage leadership.
- Strong coaching and team development background.
Physical Requirements: - Ability to work at a computer for extended periods
- Occasional travel may be required
- Reasonable accommodations will be provided in accordance with ADA guidelines
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at
About the Team The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
Job Tags
Full time, Local area, Flexible hours, Night shift